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Fujifilm FinePix SL300, SL280, SL260 and SL240: the next level of bridge cameras

January 05, 2012

Take the next step towards fantastic pictures with the new FinePix SL300, SL280, SL260 and SL240 high-powered premium bridge cameras from Fujifilm. Following in the tradition of the hugely popular S-series cameras, these models offer the image quality and versatility of a DSLR combined with the convenience and portability of a compact camera.

Model nameOptical zoomSensorLCD
FinePix SL300 30x (24 - 720 mm*1) 14 mega-pixel CCD 3.0 inch, 460K dots
FinePix SL280 28x (24 - 672 mm*1) 14 mega-pixel CCD 3.0 inch, 460K dots
FinePix SL260 26x (24 - 624 mm*1) 14 mega-pixel CCD 3.0 inch, 460K dots
FinePix SL240 24x (24 - 576 mm*1) 14 mega-pixel CCD 3.0 inch, 460K dots
  • *1 Equivalent to a 35 mm camera.

Optics that outclass the competition

The highlight of these SL-series have to be the cameras' Fujinon optical zoom lenses, with the SL-series offering high-quality 30x, 28x, 26x, 24x optical zoom.
These zoom ranges make these cameras ideal for travelers looking to record their adventures, sports fans keen to capture their teams on camera or any photographer looking for a step-up from their current bridge camera. Plus, with a close-focus distance of 2 cm, users can also pick out precise close-up details, too. These zoom lenses offer for smooth zooming and precise framing of scenes, and an additional zoom lever (side lever) on the barrel of the lens gives users the ability to zoom in and out without taking their hands from the camera — guaranteeing that they'll never miss their desired shot.

Image quality to match the lens range

Each camera houses a 1/2.3-inch 14 mega-pixel CCD sensor, which represents the very latest in Fujifilm's award-winning imaging technology. These powerful sensors are optimized to work perfectly with the zoom lenses, ensuring all the detail in a scene is captured with exceptional clarity. To assist in low-light situations or when shooting handheld, these SL-series offer a maximum ISO rating of ISO 6400*2 for maximizing available light and ensuring that shutter speeds are fast enough to capture action without blurring. Sensor-shift digital image stabilization is offered by both devices and applies the latest in image enhancing processes to bring out detail and preserve the finer points of a picture. For additional illumination, these SL-series feature powerful internal flash that will reach subjects up to 7 m away, plus they also have a hot-shoe for connecting separate external flash to add professional lighting capabilities to an already impressive list of features.

  • *2 ISO 3200 / 6400 is effective in S mode.

See the whole picture

These SL-series boast a 3-inch LCD screen that offers 460,000 dots and an ultra-wide 160 degree viewing angle. This means they're not only clearer to see when composing pictures — the super-bright screens make playback and reviewing movies and stills easier and more enjoyable. These SL-series also have electronic viewfinders (EVF) that offer the 200,000 dots screens, so users can be assured that they're seeing a good representation of what the camera will capture as a still image or movie. The EVF also now benefit from the addition of a diopter adjustment, making it much easier for spectacle wearers to look through the viewfinder.

Improved performance

These SL-series range of cameras is renowned for performance and reliability, but these bridge cameras have been optimized and redesigned to offer Fujifilm's best ever shooting experience. In addition to the new technological features offered by these SL-series cameras, they have been optimized for faster start-up, improved speed of AF and an upgraded response time. All this combines to ensure that users won't miss a shot. Even the power supply of these cameras has been re-engineered — they run on Lithium-ion batteries that can capture up to 300 frames on a single charge.

Creative possibilities

For times when users want to go beyond the still image, these SL-series is capable of capturing 720p HD movie at 30 fps. A mini HDMI output port enables both cameras to be quickly connected to HDTV so users can enjoy watching their movies back on the big screen. Still images can also be reviewed in this way, showcasing those edge-to-edge image definitions.

Professional look and feel

These SL-series has cosmetic features and design flourishes that are strongly reminiscent of DSLRs and other pro-level cameras. These have been designed with a rubberized coating to make them comfortable in the hands for extended shooting sessions, but also offer the reassuring build quality expected from a premium camera. The cameras' buttons are ergonomically located and the metal-like finish completes the overall appeal — either will delight both the beginner and the enthusiast photographer.

Fujifilm FinePix SL300, SL280, SL260 and SL240: key features

  • 1/2.3-inch 14 mega-pixel CCD sensor
  • 3-inch LCD screen with 460,000 dots
  • TTL Hot shoe flash
  • Additional zoom lever (side lever)
  • ISO 100 - 6400*3
  • 720p HD movie capture
  • Li-ion battery delivering up to 300 shots per charge
  • *3 ISO 3200 / 6400 is effective in S mode.

FinePix SL300

For enquiries on information in this media release, contact:

Media Contact:
FUJIFILM Corporation
Corporate Public Relations Division
TEL: +81-3-6271-2000
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