Fujifilm ties up with Flipkart for its Instax Mini Range products

Eyeing revenue of 120 cr. for the next financial year, the alliance with Flipkart is expected to adduce 6 cr for the coming quarter

December 01, 2015

New Delhi, December 01 2015: Fujifilm India Private Limited, today, announced its strategic partnership with leading ecommerce portal ‘Flipkart’ for the exclusive retailing of its newly launched Instax mini range products and the smartphone Printer. Introducing for the first time in India and the only innovation of its own kind, the product range includes Instax Mini 70, Instax mini HELLO KITTY along with the very first instant Smartphone printer – Instax SHARE. Creating a strategic trail, alliance with Flipkart is only the beginning towards the revenue target of 120 cr for the next financial year.

Having launched earlier this year, Instax series from the house of Fujifilm boast of analogue type printing capability which enables users to obtain on-the-spot high quality credit-card size photos instantly. The Instax camera is very easy and fun to use and enables users to capture memories in print, gift them or preserve them forever.

Commenting on the association, Mr. Yasunobu Nishiyama, Managing Director, Fujifilm India Pvt. Ltd. said, “We are highly enthusiastic about our partnership with Flipkart, and are expecting strategic benefits in terms of developing extensive reach and creating more value proposition to our patrons. Since, the newly launched Instax mini range products are unique to Indian Market and Fujifilm being the trend setter, we are keen to capture the required eyes balls of our consumers through this association.

Mr. Adarsh K Menon, VP Business Development, Flipkart said, “We are pleased to partner with Fujifilm, which has been a leading name in the Photo Imaging Business. Their range of products for instant photographs will improve the range of products we offer to our youth shoppers. The cameras category on Flipkart has been witnessing continuous growth, driven by the rising popularity of photography as a hobby. We are excited about expanding assortment in this category and offering the latest technology to shoppers.”

While Fujifilm Instax SHARE Smartphone printer SP-1 enables easy and quick creation of Instax prints wirelessly from any Smartphone or tablet images via the downloaded proprietary app available for Android phones: Installed with Android Ver. 2.3.3 or later and Google Play iPhones: Installed with iOS Ver. 7.1 or later. Priced at 14499

Instax mini 70 creates credit card size photos instantly and appeals to the lifestyle of youth with professional features like Auto Exposure Control Function & ‘Selfie’ mode, Priced at 11499

Instant mini Hello Kitty is a sure hit amongst teenagers and girls because of its cute design and attractive looks, deliver the fundamental photographic values of “shooting, keeping, decorating and gifting” photos. Adding a mark of excellence. Priced at 8999

About Fujifilm

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication, the company continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.” Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”

We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development.  Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.


Flipkart is India’s leading e-commerce marketplace offering over 30 million products cross 70+ categories including Books, Media, Consumer Electronics and Lifestyle. 

Flipkart is known for its path-breaking services like Cash on Delivery, and a 30-day replacement policy. Flipkart is the only online player offering services like In-a-Day Guarantee (50 cities) and Same-Day-Guarantee (13 cities) at scale. Its annual subscription service, Flipkart First, is the first of its kind in the country. 

Launched in October 2007, Flipkart has become the preferred online marketplace for leading Indian and international brands.  Flipkart, currently 33,000 people strong, has 45 million registered users clocking over 10 million daily visits. Flipkart’s technology has enabled it to deliver 8 million shipments per month – and this number is only growing.

For enquiries on information in this media release, contact:

Media Contact:
Sonali Shyam (Sr. Manager, Saints Art)
Contact- 9891820253
Email- info@saintsart.in

Ms. Anu Sharma ( Deputy Manager – Marketing , Fujifilm India )
Contact -8588828534
Email – anu.sharma@fujifilm.com

Mr. Md. Shadab Alam( Sr. Manager- Camera & Camera Accessories- Flipkart)
Contact – 9379497652
Email - shadab@flipkart.com