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Fujifilm launches new addition to its Instax mini range  “instax mini 70” and “instax mini HELLO KITTY” along with the very first instant smartphone printer “Instax SHARE”

September 30, 2015

New Delhi, Sep 30, 2015: - Fujifilm India Private Limited, today, announced the launch of 3 new exciting products including the all new Instax Mini 70 and Instax mini HELLO KITTY that will join the ‘instax mini’ series bandwagon of instant cameras offered by Fujifilm alongside the very first instant smartphone printer – the Instax SHARE.

Instax series is a range of instant cameras that was launched by Fujifilm in India earlier this year. This product has an analog type printing capability which enables users to obtain on-the-spot high quality credit-card size photos instantly. The instax camera is very easy and fun to use and enables users to capture memories in print, gift them or preserve them forever.

Commenting on the occasion, Mr. Yasunobu Nishiyama, Managing Director, Fujifilm India Pvt. Ltd. said, “We are very happy with the response received by our existing range of instax cameras and we thank our customers for embracing our products with so much vigor. In order to further wow our customer, we launched new addition to the instax series – Instax mini 70 and Instax mini HELLO KITTY along with the instax SHARE. These products, designed keeping in mind the ever changing preferences of the Indian youth, offer unique features to complement the needs of these young customers. We are very excited about our new instax mini 70, HELLO KITTY and Instax SHARE and certainly hope it will be received with as much vigor as our earlier range of instax cameras.”

The instax mini 70 is a brand new addition to the ‘instax mini’ series of instant cameras. Its main features include (1) Versatile shooting modes like the new ‘Selfie’ mode wherein users can press the selfie button when shooting, so that the camera can automatically adjust the focal length and brightness to the level optimized for selfie shots. The selfie mirror beside the lens is useful to check the framing to achieve the best angle. (2) Modern and simple design that broadens its appeal especially among the youth, making it a perfect fashion statement, and (3) Automatic Exposure Control to capture both main subject and background in natural brightness. Users only need to press the shutter button and the camera can automatically detect the surrounding brightness and adjust the shutter speed and flash amount accordingly. The instax mini

70 will be available in three colors including “Canary Yellow,” “Island Blue,” and “Moon White”. It will be priced at Rs.11,500/- (M.R.P.).

The “instax mini HELLO KITTY” is an instant camera produced in collaboration with Sanrio Co., Ltd., the copyright holder of Hello Kitty branded products. The camera has been designed with Hello Kitty’s signature large ribbon and lovable face, and comes with a tartan shoulder strap for easy portability. The camera specifications remain the same as the Instax mini 8. It will be priced at Rs.8,900/- (M.R.P.).

With the popularity of the Instax mini cameras, users wanted to create such instax prints from smartphone images as well. To fulfill this requirement, Fujifilm developed the instax SHARE smartphone printer SP-1 that enabled easy and quick creation of instax prints wirelessly from smartphone images. Via the downloaded proprietary app*1, it is possible to send images from a smartphone to instax SHARE wirelessly and print them in the instax frames with a simple on-the-spot operation. The app offers various features to adjust the image to your liking. A diverse lineup of templates is also available, making photo printing more enjoyable. It will be priced at Rs.14,500/- (M.R.P.).

*1: Free app for Android™ phones and iPhones ®. Downloadable from GooglePlay for Android™ phones and from App Store for iPhones ®. Android™ and Google Play are trademarks or registered trademarks of Google Inc. iPhone® and App Store are trademarks of Apple Inc.

For technical details on each of these products, please refer to the product specification sheet attached.

The instax series has products suitable for the young generation as well as adults and professional photographers in diverse fields. It gives an emotional connect of the Target Group in the Digital Age by expressing their emotions on the frame of the picture.

About Fujifilm

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication, the company continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.” Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”

We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development. Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.

For enquiries on information in this media release, contact:

Media Contact:
Abha Mary Xess
PR and Media Relations
Fujifilm India Pvt. Ltd.
Mobile: +91 8588818638


Instax Mini 70

Main features

(1) Versatile shooting modes
The camera is equipped with the new ‘Selfie’ mode for taking ‘selfies.’ Users can press the selfie button when shooting, so that the camera can automatically adjust the focal length and brightness to the level optimized for selfie shots. The selfie mirror beside the lens is useful to check the framing to achieve the best angle. Other convenient shooting features include the ‘Self-timer’ for group shots, ‘Macro’ mode for close-up shots at a minimum of 30cm from the subject, and the ‘Landscape’ mode for landscape pictures.

(2) Modern and simple design
The three new colors (“Canary Yellow,” “Island Blue,” and “Moon White”) and the modern, stylish design of the instax mini 70 appeal to all demographics , making it a perfect fashion statement at any scene for any occasion at any time.

(3) Automatic Exposure Control
The instax mini 70 features an Automatic Exposure Control, which captures both the subject and the background in beautiful clarity. When the user presses the shutter button, the camera automatically detects the amount of ambient light and adjusts the shutter speed and flash amount accordingly. It delivers photos with a natural brightness even for indoor or wedding shots, which tend to have dark backgrounds when captured with conventional cameras.

Main specifications

Model instax mini 70
Film FUJIFILM instant color film ‘instax mini’ (sold separately)
Film size 86mm x 54mm
Picture size 62mm x 46mm
Lens Retractable lens, 2 components, 2 elements, f = 60 mm, 1:12.7
Viewfinder Real image finder, 0.37 x, with target spot
Focusing Motor-driven 3-range switching (0.3 m - 0.6 m/0.6 m - 3 m/3 m and beyond), Macro Mode (0.3 m - 0.6 m), Normal Mode (0.6 m - 3 m), Landscape Mode (3 m and beyond)
Shutter release Programmed electronic shutter release, 1/2 sec - 1/400 sec.
Exposure control Automatic, Interlocking range (ISO 800) : LV 5 - LV 15.5,
Exposure compensation (Hi-Key): +2/3 EV
Flash Built-in, automatic electronic flash, Charging time: 0.2 sec - 7 sec (using a new battery), Flash charging indicator, Fill-in Flash Mode, Effective flash lamp range: 0.3 m - 2.7 m
LCD display Exposure counter (number of unexposed films), Shooting mode (Selfie, Macro, Landscape, Fill-in Flash, Hi-Key, Auto), Self-timer Mode (1 frame/2 frames continuous shooting)
Power supply Two CR2/DL CR2 lithium batteries
Capacity: Approximately 40 INSTAX mini 10-pack film packs with new CR2/DL CR2 lithium-ion batteries
Items included Hand strap, strap ring, warranty document, User’s Guide, 2 CR2 lithium-ion batteries
Dimensions & weight 113.7mm x 99.2mm x 53.2mm 281g (excluding the batteries, strap and film)


Instax mini HELLO KITTY

Main specifications

Specifications “instax mini HELLO KITTY”
Film Fujifilm Instant Color Film instax mini (available separately )
Film size 86mm x 54mm
Picture size 62mm x 46mm
Lens Move in/out type Fujinon lens, 2 components, 2 elements, f=60mm 1:12.7
Viewfinder Real image finder, 0.37x, with target spot
Shooting range / Focusing range 0.6m - ∞
Shutter speed 1/60 sec.
Exposure control Manual switching system (LED indicator in exposure meter)
Film feed out Automatic
Flash Constant firing flash (automatic light adjustment) Recycle time: 0.2 sec. to 6 sec. (when using new batteries) Effective flash range: 0.6m – 2.7m
Power supply LR6/AA-size 1.5V alkaline batteries × 2 Capacity: 10 film packs (based on our company research)
Others With film pack confirmation window
Dimensions & weight 169mm × 145mm × 69mm
、395g (without batteries, strap, close-up lens and film pack)


Instax Share Smartphone Printer SP-1

Main Features:

(1) Easy and quick wireless smartphone photo printing via the proprietary app

(2) Easy creation of copies with the REPRINT button

(3) The proprietary app offers various templates that make photo printing more enjoyable

[1] Real Time Template
The date/time, place, weather, temperature and humidity are printed with the image. This template is suitable for enjoying travel photos and keeping a record of your baby.
[2] Limited Edition Template
Each print is marked with a serial number like a limited item. A memory shared with people you cherish will be even more precious. This template is recommended for the photos taken at parties and other events where many people gather.
[3] SNS Template
Template suitable for printing the images uploaded to SNS. With the profile photo and the number of likes indicated, the print offers great fun in tandem with SNS.
[4] Square Template
Template that fits the photo cropped into a square. It is possible to write your comments and messages to make the memory more vivid.

Main specifications

Specifications Instax Share
Film ujifilm instant Color Film “instax mini” (Sold separately)
Film size 86mm×54mm
image size 62mm×46mm
Supported image size 640×480 dots
Printing resolution 10 dots/mm (254 dpi)
Printing levels 256 levels per color (RGB
Interface Standard compliance: IEEE802.11b/g, Operation frequency: 2412 MHz to 2462 MHz (11ch), Access method: Infrastructure
Supported image format JPEG
Printing time Image recording - photo output (fed out): Approx. 16 sec.
Power supply
  • Two CR2/DL CR2 lithium batteries
  • AC power adapter (sold separately: AC-5VX)
Printing capacity Approx. 100 prints (when CR2 lithium batteries are used) (Based on our test conditions)
Power consumption 2.5 W
Operating temperature +5°C to +40°C (no condensation)
Dimensions/Weight 101.6 mm × 42 mm × 122.5 mm/253g (without battery and film pack)