Fujifilm India Pvt Ltd Ties Up with NM Medical for the installation of Fujifilm’s 50 Micron 3D Mammography machine to enable early detection of breast cancer a reality for women

Fujifilm’s advanced tomosynthesis technology reveals the internal structure of the breast thus simplifying the detection of lesions that gets overlooked in a routine mammography

April 06, 2016

Mumbai, 3rd April 2016: Fujifilm India Pvt Ltd, a leader in the development and application of imaging and information innovations to healthcare technologies and NM Medical, a leading chain of diagnostic and health screening centres in Mumbai, Pune, and in Bangalore, today, announced their tie up for the installation of Fujifilm’s state of the art Amulet Innovality - a highly advanced breast cancer diagnostic machine that has made early detection of breast cancer a reality for women. The Amulet Innovality provides 50 Micron 3D image quality and advanced tomosynthesis technology that reveals the internal structure of the breast with a precision that enables the detection of those lesions that ordinarily get overlooked in a routine mammography.

According to a recent report by EY, more than 50% breast cancer patients are diagnosed too late. Lack of awareness of cancer and screening for disease are significant contributory factors for the relatively late stage of the disease presentation and consequently low reported cancer incidences in India. Less than 1% of women in India aged between 40 and 69 years participate in recommended breast screening mammograms once in 24 months, as compared to 30% in China and 65% in the US. These figures are certainly daunting and make Early Detection even more imperative. Also, data from the National Cancer Registry programme shows that females in their 30s and 40s fall prone to the disease. Nearly 50% of the 144,937 women detected with the disease in 2012 succumbed to the disease, according to the Globocan project.

Commenting on the occasion Mr. Yasunobu Nishiyama, Managing Director Fujifilm India said, “It is a known fact that late diagnosis results in slimming the chances of survival. It is therefore vital for healthcare providers to step up and provide women the best early detection screening facilities that can help save lives. At Fujifilm, we are continuously innovating, creating new technologies, product and services and the AMULET INNOVALITY is one such product that has made early detection of breast cancer a reality for women all over the world.”

“The installation of the AMULET INNOVALITY at NM Medical is another step for us in line with our commitment to raise awareness and promote early detection and treatment of breast cancer in India. We are grateful to our partner, NM Medical for joining hands with us in this endeavor,” said Mr. Chander Shekhar Sibal, Executive Vice President & Head of Medical Division at Fujifilm India.

“We have always endeavoured to provide the very best of technology across our centres and 3D Digital Mammography is another step in that direction. We expect it to be a game changer for early detection of breast cancer in Mumbai.” said Dr. Nilesh Shah, Chairman & Managing Director, NM Medical.

Adding further, Dr Shilpa Lad, Consultant Radiologist with sub-specialization in Breast Imaging & Intervention, NM Medical said, “I am so proud to be working on this technology that puts us on par with any breast imaging facility in the world and will allow me to make the most accurate diagnosis to detect cancerous breast lesions at an early stage.”

The installation of the Amulet Innovality at NM Medical Center will give the women of Mumbai access to early detection of Breast Cancer. The Amulet Innovality uses advanced tomosynthesis technology to enable the conversion of digital breast images into a 3-D reconstruction of the breast, in contrast to the flat images produced by traditional 2-D digital mammography. Reconstructed tomographic images reveal the internal structure of the breast, simplifying the detection of lesions that may be overlooked in a routine mammography. Amulet Innovality enables diagnosticians to obtain a clearer view of the breast tissue, facilitating identification of early stage breast cancer and reducing the need for additional tests and biopsies.

Several features of Amulet Innovality offer women a safe and personalised screening experience, making it easier for them to come for breast examinations. This unique system caters to the unique biological makeup of every woman: The Intelligent Automatic Exposure Control (i-AEC) defines the optimum X ray dosage for each breast type, compared to conventional AEC where the sensor position is fixed. A Direct Conversion flat panel detector with a 50 micron pixel resolution, and other advanced technological features also give this system a distinct edge over others. 50 micron resolution is best resolution and it helps detects cancer at a very early stage.

Mammography is the most powerful breast cancer detection tool. Mammograms don't prevent breast cancer but they can save lives by finding breast cancers as early as possible. According to a report by WHO, Mammograms have been shown to reduce breast cancer mortality by around 20% in women by early detection.

Modern day digital mammography machine and tomosynthesis pick cancers early and involve only tiny radiation even less than a standard chest X ray. In future it is expected digital mammography will become more and more common. Most oncologists agree that breast screening mammography should start at the age of 40 and earlier in patients with high risks like genetic predisposition (BRCA 1 & BRCA 2 antigen positive) and those with strong family history.

Quick facts about the machine

  • The system installed at NM Medical Centre has several features that set it apart from other digital mammography systems: Dual mode Tomosynthesis, HCP*, ISC**.
  • A Direct conversion flat panel detector made of amorphous selenium, with 50 micron pixel resolution, and other advanced technological features that guarantee the sharpest images.
  • Dual mode tomosynthesis- standard and high resolution enables the examination of fine tissue layers and assessment of clusters of calcification.
  • A stereotactic biopsy unit kit with dedicated software enables a precise and efficient biopsy examination with detailed images on high resolution monitors display. Amulet Harmony incorporates a range of mammography solutions specifically designed to maintain a harmonious examination environment attune to every patient’s need. This includes:
    • Fit sweet paddle – Unique paddle design to allow the pressure to be more evenly distributed across the breast as compared to standard and flexible paddles
    • Mood Lightning
    • Decorative Labels

* Hexagonal Close Pattern **Image Spectrum Conversion

About Fujifilm

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication, the company continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.”
Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”

We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development.  Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.

About NM Medical

NM Medical is the pioneer of radiology, cardiology, pathology, and preventive health checkups in a diagnostic centre setting in India. In the 1980s, NM Medical was among the first to introduce Ultrasound into the private practice domain.

In the 1990s, NM Medical introduced preventive cardiology and pathology into the diagnostic centre model as also high end CT Scan and super conductive MRI for the first time outside a hospital setup. In the 2000s NM Medical introduced the concept of health checkups, leveraging the unique feature of end-to-end pathology and imaging services under one roof.

NM Medical provides health checkups for employees of more than 500 companies. With a team of more than 200 doctors and paramedics, NM Medical provides services to more than half a million patients every year.

Since 2010 NM Medical has been accredited by National Accreditation Board for Testing and Calibration Laboratories (NABL) as per ISO 15189:2007 standards. Less than 1% of medical laboratories in India are accredited by NABL.

Presently NM Medical operates 15 diagnostic and health screening centres across Mumbai, Pune, and Bangalore.