Fujifilm India Pvt Ltd joins hands with Peerless hospital to take strides to battle Breast Cancer

  •  Peerless Hospital installed Fujifilm’s 50 Micron digital Mammography machine which has redefined the way breast cancer is perceived in Kolkata
  • Fujifilm’s advanced technology enables better visualization of the internal structure of the breast, thus making it possible to detect small breast lesions that may be difficult to detect in analogue mammography
November 18, 2017

Kolkata, 18th November 2017:  Fujifilm India Pvt Ltd, a leader in the development and application of imaging and information innovations to healthcare technologies and Peerless hospital, a pioneer in the healthcare domain in the Eastern region of India with world class facility today, announced their association for the installation of Fujifilm’s state of the art Amulet Innovality - a highly advanced breast cancer diagnostic machine that has made early detection of breast cancer a reality for women. To further support this cause, a symposium will be organized on Clinical relevance of technology in addressing key challenges and solutions in Breast Imaging with Digital Mammography.

According to a 2016 consensus document for breast cancer management by Indian Council of Medical Research, more than 50% breast cancer patients are diagnosed too late. With an annual incidence of approximately 1,44,000 new cases of breast cancers in India, it has now become the most common female cancer in urban India. Breast cancer in India varies from as low as 5 per 100,000 female population per year in rural areas to 30 per 100,000 female population per year in urban areas.

Commenting on the occasion Mr. Yasunobu Nishiyama, Managing Director Fujifilm India said, “Our association with Peerless Hospital is a significant step in our fight against cancer. Breast cancer accounts for almost 27 % of all cancer cases among women in India. It is worrying how most women do not get early detection examinations with precise diagnosis done and in many cases are diagnosed when their cancer has already reached an advance stage. It is therefore imperative for healthcare providers to step up and provide women the best and more precise early detection screening facilities that can help save lives. Our state of the art AMULET INNOVALITY is one such product that has made early detection of breast cancer a reality for women all over the world and we are happy to bring this to our valued partner - Peerless Hospital.”

Dr. Sujit Kar Purkayastha, Managing Director, Peerless Hospital said, “As technology is important in making advancements in medical science it is equally important to understand the right application of the technology at the right time. We are very strict about use of technology which is done only when it is absolutely necessary.  We equally emphasise on the quality of reporting and hence we have with us the physician who is super-specialised in Breast Radiology from UK and has an experience in reporting more than 30,000 mammograms. B. K. Roy Foundation, who have been instrumental in the installation of the mammography machine, have offered free mammography for women who are BPL Card holders (under privileged) as a part of their CSR activity.’

 “The installation of the AMULET INNOVALITY at Peerless hospital is a milestone achieved in line with our pledge to raise awareness and promote early detection and treatment of breast cancer in India. We are grateful to Peerless Group, for joining hands with us in this endeavor,” said Mr. Chander Shekhar Sibal, Executive Vice President & Head of Medical Division at Fujifilm India.

The installation of the Amulet Innovality at Peerless Hospital has given the women of Kolkata access to early detection of Breast Cancer. The Amulet Innovality uses advanced technologies to enable the conversion of breast images into Digital images of the breast. These digital breast images reveal the internal structure of the breast, simplifying the detection of lesions that are difficult to detect in a routine analogue mammography. Amulet Innovality enables radiologists to obtain a clearer view of the breast tissue, facilitating identification of early stage breast cancer and reducing the need for additional tests and biopsies.

 

Several features of Amulet Innovality offer women a safe and personalised screening experience, making it easier for them to come for breast examinations.  This unique system caters to the unique biological makeup of every woman: The Intelligent Automatic Exposure Control (i-AEC) defines the optimum X ray dosage for each breast type, compared to conventional AEC where the sensor position is fixed. A Direct Conversion flat panel detector with a 50 micron pixel resolution, and other advanced technological features also give this system a distinct edge over others. 50 micron resolution is best resolution and it helps detects cancer at a very early stage.

Mammography is the most powerful breast cancer detection tool. Mammograms don't prevent breast cancer but they can save lives by finding breast cancers as early as possible. According to a report by WHO, Mammograms have been shown to reduce breast cancer mortality by around 20% in women by early detection.

 

Modern day digital mammography machine and tomosynthesis pick cancers early and involve only tiny radiation even less than a standard chest X ray. In future, digital mammography will become more and more common. Most oncologists agree that breast screening mammography should start at the age of 40 and earlier in patients with high risks like genetic predisposition (BRCA 1 & BRCA 2 antigen positive) and those with strong family history. 

 

Quick facts about the machine

  • The system installed at Peerless Hospital, Kolkata has several features that set it apart from other digital mammography systems: Low Radiation Dose, HCP*, ISC**, Patient comfort.
  • A Direct conversion flat panel detector made of amorphous selenium, with 50 micron pixel resolution, and other advanced technological features that guarantee the sharpest images.
  • A stereotactic biopsy unit kit with dedicated software enables a precise and efficient biopsy examination with detailed images on high resolution monitors display.
  • Amulet Harmony incorporates a range of mammography solutions specifically designed to maintain a harmonious examination environment attune to every patient’s need. This includes:
    • Fit sweet paddle – Unique paddle design to allow the pressure to be more evenly distributed across the breast as compared to standard and flexible paddles
    • Mood Lightning
    • Decorative Labels

* Hexagonal Close Pattern **Image Spectrum Conversion

 

 

 

About Fujifilm

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication, the company continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.” Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”

We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development.  Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.

About Peerless Group

In the 86th year of The Peerless Group, Trust has been synonymous with the brand. The 400 bed Multi-Specialty Peerless Hospital & B.K.Roy Research Centre is 24 year old subsidiary of The Peerless General Finance & Investment Co. Ltd. The Hospital is build around the core principle of Selfless, Single-minded and Sustainable Service. It is a pioneer in the healthcare domain in the Eastern parts of India with what was, and continues to be, a world class facility backed by some of the most acclaimed medical practitioners in their respective fields of excellence and a clinic of caregivers who raises the bar of nursing on a daily basis, Peerless continues to set goals in excellence only to surpass them. As a matter of fact, the Hospital has gone through a major inter functional and multidimensional revamp process, aimed at ensuring that its infrastructure remain cutting edge.