Fujifilm India Pvt Ltd associates with Vijaya Medical centre to battle against Breast Cancer

  • Vijaya Medical Centre installed Fujifilm’s 50 Micron digital Mammography machine that has redefined the way breast cancer is perceived in Visakhapatnam
  • Fujifilm’s advanced tomosynthesis technology enables the internal structure of the breast thus simplifying the detection of lesions that gets overlooked in a routine mammography
February 04, 2018

Visakhapatnam, 4th February 2018:  Fujifilm India Pvt Ltd, a leader in the development and application of imaging and information to healthcare technologies and Vijaya Medical Centre, a pioneer in the healthcare domain in Vishakhapatnam announced their association today. The two organizations have partnered to install Fujifilm’s state of the art Amulet Innovality (Full Field digital mammography and 3D breast tomosynthesis) - a highly advanced breast cancer diagnostic machine that has made early detection of breast cancer a reality for women.

Breast Cancer is the most common cancer amongst Indian females with age adjusted rate as high as 25.8 per 100,000 women and mortality 12.7 per 100,000 women. Breast cancer projection states that the number of cases will go as high as 17,97,900 by 2020.

According to a 2016 consensus document for breast cancer management by Indian Council of Medical Research, more than 50% breast cancer patients are diagnosed at advanced stage with high 5 year mortality of 50% as compared to 17% in the developing nations.

Commenting on the occasion Mr. Haruto Iwata, newly appointed Managing Director Fujifilm India said, “Our association with Vijaya Medical Centre is a significant step in our collective attempt to fight against cancer. About 155,000 new cases of breast cancer are detected annually in India out of which 76,000 women die of breast cancer. With the increasing incidence of breast cancer diseases in female population, it is imperative for healthcare providers to step up and provide women the best and precise early detection screening facilities that can help save lives. Our state of the art AMULET INNOVALITY is one such product that has made early detection of breast cancer a reality for women all over the world. We are happy to bring this to our valued partner in Vishakhapatnam.”

Dr. Suman Kalagara, Managing Director, Vijaya Medical Centre said “Our vision at Vijaya Medical Centre is to provide state of the art Medical diagnostic services under one roof. Our partnership with Fujifilm is to strengthen the imaging facility for women to aid in early detection of breast cancer.”

“The installation of the AMULET INNOVALITY Full Field digital mammography and 3D breast tomosynthesis at Vijaya Medical Centre is a milestone achieved in line with our pledge to raise awareness and promote early detection and treatment of breast cancer in India. We are grateful to Vijaya Medical Centre, for supporting us in this endeavor. The most common cause of death from breast cancer is delayed diagnosis therefore we would like to invite more such health care institutes to support our vision” said Mr. Chander Shekhar Sibal, Executive Vice President & Head of Medical Division at Fujifilm India.

 The installation of the Amulet Innovality Full Field digital mammography and 3D breast tomosynthesis at Vijaya Medical Centre has given the women of Vishakhapatnam access to early detection of Breast Cancer.

The Amulet Innovality Full Field digital mammography and 3D breast tomosynthesis uses advanced tomosynthesis technology to enable the conversion of digital breast images into a 3-D reconstruction of the breast, in contrast to the flat images produced by traditional 2-D digital mammography. Reconstructed tomographic images reveal the internal structure of the breast, simplifying the detection of lesions that may be overlooked in a routine mammography. Amulet Innovality enables radiologists to obtain a clearer view of the breast tissue, facilitating identification of early stage breast cancer and reducing the need for additional tests and biopsies.

Several features of Amulet Innovality Full Field digital mammography and 3D breast tomosynthesis offer women a safe and personalised screening experience, making it easier for them to come for breast examinations.  This unique system caters to the unique biological makeup of every woman: The Intelligent Automatic Exposure Control (i-AEC) defines the optimum X ray dosage for each breast type, compared to conventional AEC where the sensor position is fixed. A Direct Conversion flat panel detector with a 50 micron pixel resolution, and other advanced technological features also give this system a distinct edge over others. 50 micron resolution is best resolution and it helps detects cancer at a very early stage.

Mammography is the most powerful breast cancer detection tool. Mammograms don't prevent breast cancer but they can save lives by finding breast cancers as early as possible. According to a report by WHO, Mammograms have been shown to reduce breast cancer mortality by around 20% in women by early detection.

 

Modern day digital mammography machine and tomosynthesis pick cancers early and involve only tiny radiation even less than a standard chest X ray. In future, digital mammography will become more and more common. Most oncologists agree that breast screening mammography should start at the age of 40 and earlier in patients with high risks like genetic predisposition (BRCA 1 & BRCA 2 antigen positive) and those with strong family history. 

 

Quick facts about the machine

  • The system installed at Vijaya Medical Centre, Vishakhapatnam has several features that set it apart from other digital mammography systems: Low Radiation Dose, HCP*, ISC**, Patient comfort.
  • Dual mode tomosynthesis- standard and high resolution enables the examination of fine tissue layers and assessment of clusters of calcification.
  • A Direct conversion flat panel detector made of amorphous selenium, with 50 micron pixel resolution, and other advanced technological features that guarantee the sharpest images.
  • Amulet Harmony incorporates a range of mammography solutions specifically designed to maintain a harmonious examination environment attune to every patient’s need. This includes:
    • Fit sweet paddle – Unique paddle design to allow the pressure to be more evenly distributed across the breast as compared to standard and flexible paddles
    • Mood Lightning
    • Decorative Labels

* Hexagonal Close Pattern **Image Spectrum Conversion

About Fujifilm

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication, the company continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.” Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”

We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development.  Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.

About Vijaya Medical Centre

VIJAYA MEDICAL CENTRE has been a pioneer medical diagnostic institution in the state of AP since its inception in 1985 by a team of doctors from the city with a vision to provide the latest medical diagnostic services under a single roof. Vijaya Medical Centre has been instrumental in bringing in many new technologies to this region of the country. Color Doppler and Spiral CT in 1996, 4D Ultrasound Machine, Digital CR X-ray and Digital Mammography in 2002, 16-slice MDCT and 1.5 tesla MRI in 2003, 64-slice Volume CT in 2007, Digital OPG and DR X-ray in 2008, 128-slice Volume CT and 3 tesla Wide Bore MRI in 2012, CBCT (Dental CT) in 2015 and DR Mammography – 3D Tomosynthesis in 2017. The first Colour Doppler in the city was installed in 1996 followed by the first Spiral CT in Andhra Pradesh. A second Colour Doppler was installed in 1998 followed by 0.2 Tesla MRI in 1999. A high end Color doppler from Toshiba PowerVision 6000 was installed in 2001.

In 3D breast tomosynthesis, multiple images of the breast are obtained at 1 mm intervals unlike the conventional mammogram where entire breast is viewed in a single image. This enables better detection and characterization of smaller cancer lesions, which may be overlooked in a conventional mammogram.  Inspite of multiple sections, the time taken for the procedure remains essentially the same. 

The direct conversion flat panel detector with 50 mm pixel resolution and Intelligent Automatic Exposure Control inbuilt in the system provides industry best image resolution with least possible radiation to the patient. 

“Amulet Innovality - Full field digital mammography and 3D breast tomosynthesis” has the ability to pick up the smallest of lesions with radiation less than a standard chest x-ray.  Mammograms may not prevent cancer but definitely can save many lives and families by detecting cancer at an early stage at which it can be treated and cured, especially in women with strong family history and high genetic risk of developing breast cancer. 

Amulet Innovality, the 3D Breast Tomosynthesis machine installed by Fujifilm at Vijaya Medical Centre,  is the best and most sophisticated 3D tomosynthesis mammographic machine with industry best 50 microns image resolution, least radiation and extremely comfortable breast compression device. 

Fujifilm, established in 1934, is the 204 largest corporation in the world with 277 subsidiaries and an annual turnover of 21 billion US dollars (2017) and ranked 204 in Forbes 500.  Fujifilm use leading edge proprietary technologies to provide top quality products and services that contribute to the advancement of the culture, science, technology and industry as well as improved health and environmental protection in the society.  Our aim is to help enhance the quality of life of people worldwide. 

Amulet Innovality, the 3D Mammographic Tomosynthesis, is a machine developed out of a distinct and leading edge technologies to provide a top quality product to cultivate customer trust and satisfaction. 

The Fuji corporate philosophy is to significantly contribute to the realization of a society in which all people across the world can lead lives that are abundant in spiritual as well as material wealth with a sense of fulfilment and satisfaction through sustained corporate activities.  The tie-up with Vijaya Medical Centre is in line with our corporate philosophy to help improve awareness and provide leading edge technology for early detection of breast cancer.

Media contact

PR and Media Relations -  Fujifilm India Pvt. Ltd.

Abha Mary Xess
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Email: abha.xess@fujifilm.com

Nupur Prasad
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Email: nupur.prasad@fujifilm.com