Fujifilm India organizes breast cancer conference ‘Together Against Breast cancer‘, spreading awareness on the relevance of early detection of breast cancer among women

  • Knowledge transfer on how technology has redefined the way to treat breast cancer
  • Inaugurated by Anupriya Patel, Minister of State in the Ministry of Health and Family Welfare, Government of India.
December 14, 2018

New Delhi, 14 December 2018: Reinforcing its commitment towards being a socially responsible brand, Fujifilm India Pvt Ltd, a leader in the development and application of imaging and information innovations to healthcare technologies conducts Amulet- TAB (Together Against Breast Cancer) that aims to trigger behavioral change and to build awareness on the fact that early detection of breast cancer can increase the rate of survival.

The event witnessed an ensemble of eminent doctors from Mumbai, Delhi, Hyderabad, Bangalore, Aurangabad, Cochin, Shimla and Kolkata. The two-day conference acted as an interface to enable an intellectual session focused on the following topics: Breast cancer in India, Future of imaging, role of Artificial intelligence and journey of hope. It also brings together experts from the Healthcare industry as well as breast cancer survivors.

Over the years, the number of cancer cases has risen dangerously. As per WHO estimates, in India 1 per 50,000 women are diagnosed with breast cancer every year. This number is expected to rise to more than 2 per 50,000 cases a year by 2030.  Out of every 2 women newly diagnosed with breast cancer in India, one woman dies. The biggest reason for these deaths is lack of awareness and ignorance because most patients reach the doctor when the cancer has already reached the last stage.

Mammography is the most powerful breast cancer detection tool. Mammograms don't prevent breast cancer, but they can save lives by finding breast cancers as early as possible. According to a report by WHO, Mammograms have been shown to reduce breast cancer mortality by around 20% in women by early detection. Modern day digital mammography machines with tomosynthesis such as the Fujifilm’s 50 Micron digital Mammography – Amulet Innovality are able to detect cancers early and involve very little radiation, even less than a standard chest X ray. In future, digital mammography will become more and more common. Most oncologists agree that breast screening mammography should start at the age of 40 and earlier in patients with high risks like genetic predisposition (BRCA 1 & BRCA 2 antigen positive) and those with strong family history.

Commenting on the occasion, Mr. MASAHIRO OTA, Corporate Vice President of Fujifilm Corporation & Managing Director of Fujifilm Asia Pacific said, “Breast cancer is the number one cancer that affects women. Since early detection is key to improve survival rates, we are bringing innovative solutions such as digital mammography to help women detect the disease early. I am very proud and pleased to say that as of now we have more than 3,400 happy users of our digital mammography across the world, among them 26 installations are in India. We are also making efforts to create awareness among women on breast cancer and promoting campaigns such as the Pink Ribbon to promote the early discovery of breast cancer.”

“We need a holistic, comprehensive and life-course approach to improve women healthcare. We will continue to drive ourselves for better healthcare as we are committed to improve women healthcare.  We are entering in an era of “AI” and “IOT,” and Fujifilm is already working together with Japan’s top doctors to improve diagnosis with the latest technology and help the patients and the community.” He added.

“In the past 2-3 years, Fujifilm India touched lives by initiating health check-ups across cities in India, especially in remote areas and associations with hospitals to drive awareness around early detection of breast cancer. We believe in enabling doctors with next generation technology that allows them to go beyond conventional knowledge, which can help save lives and encourage patients to become more engaged in their own care. Mammography machine helps in providing advance treatments attuned to every patient’s need. I believe that such associations and exchange of technology is a critical step forward towards building a vibrant and healthy India.” said Mr. Haruto Iwata, Managing Director, Fujifilm India.

About Fujifilm

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication, the company continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.” Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”

 

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