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Fujifilm India joins hands with Indian Cancer Society to spread awareness about early detection of breast cancer

  •  Initiative coincides with Indian Cancer Society’s ongoing program ‘Cancer Mukt Dilli’
  • Aims to highlight the importance of early detection of breast cancer and to provide medical support for women
August 31, 2018

New Delhi, August 31 2018: Fujifilm India Pvt Ltd, a leader in the development and application of imaging and information innovations in healthcare technologies today announced its association with the Indian Cancer Society, one of the oldest registered healthcare NGO in the country. Purpose of the initiative is to communicate that early detection of breast cancer can save lives.

Under the association Fujifilm will conduct 18 medical camps to generate awareness about breast cancer and breast self-examination. Free breast cancer screenings will be organized for women above 40years. One of the many objectives of the campaign is to provide practical knowledge and quality screening for women of Delhi and NCR who are residing in slums and cannot afford quality treatment. A Mobile Van facilitating Mammography Screening would be available at the venues where such camps will be conducted.

The campaign is strongly backed by the vision of ICS that the conquest of cancer should be by choice and not by chance. In India 50-60% of the patients die of breast cancer because of late diagnosis. This clearly proves that an informed individual is the most effective key to cancer control.

Commenting on the occasion, Mr. Haruto Iwata, MD, Fujifilm India said, “We at Fujifilm have a keen desire to give back to society. Cancer is one issue where we strongly feel the need to engage with the community, and to raise awareness towards the disease in order to promote preventive measures and early detection. Our association with Indian Cancer society is an endeavour to utilize Fujifilm’s state-of-the-art technology for the betterment of people at large. ‘’

“Our association with the Indian Cancer Society is to sustain our vision, to spread awareness about early detection of breast cancer in Delhi and NCR. Our technology & innovation with the support of Indian cancer society will reach to the people who cannot afford the best of the treatments.” said Mr. Chander Shekhar Sibal, Senior Vice President and Head of Medical Division at Fujifilm India. 

 Vice Chairperson of the Indian Cancer Society, Jyotsna Govil, said, “With the increasing incidence of cancer cases in women, there is a pressing need to raise awareness about early cancer detection at grass-roots level. Therefore, with this partnership, we aim to strengthen our reach with a shared vision of helping people fight cancer.’’

Under the association, three mobile cancer screening camps have been concluded in Delhi where over 180 screenings took place. In the coming days we are planning many more such camps in and around the Delhi and NCR region targeting 900 screenings.

About Indian Cancer Society

Indian Cancer Society was established in 1951 by Dr. D.J. Jussawalla and Mr. Naval Tata as India's first voluntary, non-profit, National Organization for Awareness, Detection, Cure and Survivorship of those affected with this disease. Our Vision is Conquest of Cancer.

Indian Cancer Society has been doing sterling work in fighting cancer across India. It has been and continues to be the beacon of hope for thousands of underprivileged cancer patients. The extent of help required is phenomenal. Most of the patients come to us from all over the country and can’t afford two meals a day. In such cases undergoing treatment is beyond their capacity. The society is entirely dependent on public support for its various activities concerned with financing the treatment and rehabilitation of cancer patients and for spreading cancer awareness and its early detection.

About Fujifilm

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication, the company continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.” Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”

We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development.  Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.

Media contact

PR and Media Relations -  Fujifilm India Pvt. Ltd.

Abha Mary Xess
Mobile: +91 8588818638
Email: abha.xess@fujifilm.com

Nupur Prasad
Mobile: +91 8588803704
Email: nupur.prasad@fujifilm.com